Muck raking – by guest blogger Jacob Zimmer

Continuing the conversation started by Adam Thurman on artists getting deep into the "muck of marketing, networking, etc.", Toronto director/dramaturge/writer/blogger Jacob Zimmer sounds off from the comments on his take on our responsibilities... For me the “muck” is the struggle to articulate and make clear what we do and why we do it - how… Continue reading Muck raking – by guest blogger Jacob Zimmer

The Art of the Business Part 10 – The importance of a good publicity photo

If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don't have the resources--you have to bring… Continue reading The Art of the Business Part 10 – The importance of a good publicity photo