…promote international exchange of knowledge and practice in theatre arts (drama, dance, music, theatre) in order to consolidate peace and solidarity between peoples, to deepen mutual understanding and increase creative co-operation between all people in the theatre arts.
Pretty cool, hey?
So, last year, our WTD celebrations took place – with the participation and cooperation of many of our local companies – all during the week of March 27. And we were very successful in getting the attention of both the media and the local community.
I’m helping out with publicity for our local WTD celebrations again this year, but I started thinking… what if we made this thing truly international? We have the technology… So, I’m pleased to announce that, with the help and support of The Next Stage, we are throwing a World Theatre Day party, and everyone’s invited!
We’ve started a blog: http://wtd09.wordpress.com. If you are interested in participating, details are there, but basically, we want to hear what your local theatre community is doing to celebrate the power of theatre. And, on March 27, we want you to log in and live blog your events, upload pictures or videos… we want to hear from you!
It’s gonna be a great party, and the more theatre lovers/bloggers/producers/writers/artists get invovled, the better it’s going to be! I, for one, just can’t wait to get this party started….
Over the last few months, I’ve been doing guest posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need for your show, the publicity shot, and the production photo.
Today, I want to talk about moving pictures. While it’s true that theatre does not translate well on video, many companies are taking advantage of new, and more accessable technology to help get the word out about their shows.
If you haven’t taken advantage of Simon’s video listing services yet, you should. It’s free, easy, and fast. He will meet with you, and then he shoots you, speaking directly to camera, about why the audience should come see your show. Within the day, it’s up on The Next Stage Video Listings page, and available to you through YouTube. You can embed it to your Facebook event page. This kind of video works because people are very passionate about their shows, and your passion while speaking about it can be very contagious.
If you want to try to get your play featured on the evening news, you need b-roll. B-roll is, essentially, footage of your show that you supply to TV news stations, in hopes that they will do a story on it. Because the quality of your footage needs to be high, this is not something you can just do yourself, unless you are a professional cameraman or director. You need to hire a professional.
The key to B-roll is to keep it short–I recommend under 3 minutes. Chances are, if you are lucky enough to actually get your footage on the air, only about 10-30 seconds will air. You may want to supplement your footage with short interview segments by directors or stars.
Here are some examples of how you can use video to promote your show:
Last month, I wrote a post on the importance of having a good publicity photo. This month, I talk about the importance of having a good production photo.
But, you say, photo shoots are expensive and time-consuming. Can’t I get away with just one?
Nope, sorry, not gonna do it. Here’s why:
1. You need production photos for your archives. You never know when you might need archive photos: for your website, grant applications, etc.
2. If you were lucky enough to get preview coverage, you must have different photos to acccompany your review. Newspapers generally don’t like to run the same photos that they ran for previews, and they generally like to run photos that are from the show, with the actual set, costumes, lights, props and actors.
Usually, these shoots take place during the final dress rehearsal, so the photographer can flit around and take the pictures without disturbing the audience. Alternatively, some people schedule it for the break between two-show days. The earlier the better–if you have dalies reviewing your show, you’ll need them pretty quickly, so that’s why most people go with the final dress rehearsal option.
Here’s one last tip for you (thanks to Simon for this one): most of the indie companies I work for don’t have the ability to upload their photos to a website for the press to download, which is what the big companies do. Flickr doesn’t work, because it won’t let you upload the size of photos you need to for publication. Photo Bucket is an excellent alternative. Allows you to store your high-res photos, all you have to do is email the URL to the press.
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don’t have the resources–you have to bring it to them. And, you gotta be smart about it.
A good publicity photo is more than a necessity. A really interesting and arresting image can actually get you additional media coverage. I recently did publicity for TigerMilk Collective’s Exit Commander Kitty. I got them a preview in the Vancouver Province, but they got themselves on the cover of the entertainment section with this photo.
Here are some tips for getting a great picture.
1. Hire a pro. Having your BFF take a bunch of photos with their Cannon Sureshot is not going to cut it. Figure out how much money you have to spend, then put it out some photographers, and see what they can do for you. Try to hire someone that specializes in theatre photography, and look at their websites and past work. My favorite is Pink Monkey Studios. They did this fantastic image for Metamorphoses.
2. Go for a theme. Do not, under any circumstances, and I can’t emphasize this enough, take a publicity shot that is a scene from the play. Many theatre companies get caught up in “but the set’s not done yet, the costumes aren’t done yet, we can’t get the shot.” You don’t need the set, you don’t need the costumes, what you need is an idea. Think about your show, and try to boil it down to theme that is only a few words long. And then think about a visual image for your theme. Think ‘iconic.’ This image from Beirut is one of my all-time favorites.
3. Get a little variety. Newspapers will often ask for “portrait” (which means the longest part of the photo is vertical) or “landscape” (which means the longest part of the photo is horizonal). It depends upon what kind of space they have to fit the photo in, so make sure you have good shots in both formats.
4. But not too much variety. There was a time in the past when you needed to have B&W and Colour. Not any more. Just take colour shots. Do B&W if you want, for emphasis, or to fit with your theme, but these guys all have Photoshop and know how to use it.
5. Go big. The newspapers like photos that are as big as you can get them. So that means, a really high resolution, like 300dpi, and big (often they are 4-5MGs each). That way, they can do what they like with them–use them big, like on the cover of the entertainment section, or crop them down or shrink them to accompany a review.
6. Know your cutlines. Cutlines are the information about who is in the photo–the names of the actors, the characters they play, and it’s good to include the name of the photographer, although a lot of papers can’t print that.
7. Timing is everything. Lots of people like to use their publicity shot for posters, etc., so often they are done long before rehearsals even start. Even earlier if you are planning a season brochure. If you don’t have them done that early, I recommend you get them done as early as possible–no less than 2-3 weeks before you open so that you have images to go along with previews.
Publicity pictures are an incredibly important part of marketing your show, so do put lots of thought and care into them.
Look for information on Production Photo shoots and B-roll in future posts.
Until then, here’s to bums in seats everywhere!
“Business-y” Photo of Rebecca by Pink Monkey Studios
Rebecca is a contributing columnist and founder of Titania Productions, a Vancouver Marketing and Public Relations Company. For more of Rebecca’s Art of the Business advise and observations, check out her blog here.
Well, it is with excitement, trepidation and a big, deep breath that I make this announcement: I am spinning off my own blog. The Art of the Business, which has, for the past 9 months been incubating on The Next Stage, is launching out on its own over at www.artof the biz.com.
Once upon a time, about a year ago, I lost my job, and decided that it was time for me to start doing this publicity thing (which I’d been doing more as a hobby business for about seven years) full-time. So, I took a small business course at BCIT, and wrote a business plan and launched Titania Productions on December 1, 2007. Back then, I had more time than business, and I had this idea that I wanted to write a monthly column of marketing tips and tricks for artists. I had already been in touch with Simon, who had been writing for Beyond Robson. We immediately connected on our joint passion to help artists become more serious about their businesses, so when I pitched the idea to him, he was all for it.
So I started writing, and the column slowly grew into more. I started recording podcasts, and the subject matter for the column started to expand into other areas of business. And I was seriously getting into the blogging thing. And then, about a month ago, I sent Simon an email saying that I was thinking of starting my own blog, and, to his credit, he was very supportive. And today is that day….
I want to say a very special thanks to Simon for being a great editor, and an even better friend. As a sounding board, a spell-checker, and a fount of information on the technical aspects of blogging, he has been invaluable. In my inbox at this moment, there are 196 emails from Simon, and about the same amount in my sent mail to him. It’s been a blast…. In fact, Simon is some of the inspiration for my first blog post.
I will continue to write a monthly piece for The Next Stage. But now the Vancouver Theatre Blogger scene is one stronger. Our quest to build an audience for local theatre and to help artists become better business people continues.
Okay, first off, apologies for the liberal use of alliteration. But that stuff has been proven to get people’s attention. Except when it pisses them off. Okay!
I have good news and bad news. The bad news is, we are losing Greg Landucci to Toronto. For those of you who may not be familiar with the guy that Simon and I now affectionately call “The Dooch” (he doesn’t really like it, we’re just trying desperately to be cool), Greg is responsible for two of the best frickin’ Fringe shows in the last two years: Dishpig (2007) and Mr. Fox (2008). He wisely teamed up with TJ Dawe, who helped him write and edit both scripts, and directed them as well.
Now for the good news: Greg is doing a final, Farewell-to-the-Wet-Coast remount of both shows. Starting tomorrow, and running in rep for the next two weeks, it may well be your last chance to see Dishpig and Mr. Fox. So, if you haven’t already seen them, or you want to enjoy them one last time, now’s your chance.
Read on below for information about the shows and tickets and stuff, but the first two people who email me (email@example.com) can have a pair of tickets to see Dishpig for FREE tomorrow (Wednesday) night. I won’t even make you answer some random question about where Greg went to High School or something lame like that. You just have to be available to go see the show tomorrow night. Because that’s the kind of person I am.
Now for the nitty-gritty details: (Click here to see a video of Greg talking about why you should see these shows)
Dishpig is the story of one guy’s journey to discover himself in a stinky, wet, disgusting hell filled with cooking grease and soggy bread, otherwise known as a restaurant dishpit. Landucci plays 15 roles, changing characters at lighting speed, and creating some pretty fast an furious comedy.
Praise for Dishpig:
“Wow! Dishpig is an absolutely assured piece of one-man theatre, so strong a show that it immediately establishes local talent Greg Landucci as an actor worth following…. Together, Dawe and Landucci have crafted a must-see piece about life in hell.”
-Peter Birnie, The Vancouver Sun.
“Greg Landucci is Dishpig and all the other characters in this fabulous hour-long take on life at the very bottom of the service-industry ladder. Graphic, vulgar, hilarious and surprisingly moving, Dishpig has emerged from the Fringe as a stand-alone evening that you’ll wish lasted much longer.”
-Jerry Wasserman, The Province/Vancouver Plays.com
Mr. Fox tells the story of Landucci’s tenure as the infamous “Mr. Fox,” the mascot for Vancouver’s very popular radio station, CFOX. Mr. Fox’s experience runs the gamut-from women coming on to him, to being kicked, abused, and nearly drowned, all while wearing a very heavy, drenched-in-sweat (not always his own) fox suit.
Praise for Mr: Fox:
“Greg Landucci does it again. Last year we were introduced to this human dynamo in Dishpig, his intensely observed study of life in the “dishpit” at a local restaurant. Its success led Landucci to dig deeper into his own life, and out pops the latest loopy chapter…Not to be missed.”
-Peter Birnie, The Vancouver Sun
“The remarkable Greg Landucci performs his solo script directed by Fringe stand-up fave TJ Dawe, the team behind last year’s knockout, Dishpig…. His charming, ingenuous storytelling and hugely energetic acting make Landucci an absolute crowd-pleaser.”
-Jerry Wasserman, The Vancouver Province
Both Mr. Fox and Dishpig enjoyed stunning success on the Fringe circuit, playing to sold-out houses, gaining critical acclaim, and multiple Best of Fests. Dishpig runs Sept. 24, 26, Oct 2 ,and 4 (9 pm). Mr Fox runs Sept 25, 27, Oct 1 and 3 (7 pm). All shows are at 8 pm, except where noted. Tickets are $15, and are available through Tickets Tonight: 604 684 2787, or online at www.ticketstonight.ca. Cash-only tickets may be available at the door. All shows are at Havana, 1212 Commercial Dr.
Rebecca Coleman is a publicist whose company, Titania Productions, specializes in marketing and media relations for theatre.
On August 10, 2008, in the wee small hours of the morning, a propane station blew up in Toronto. The video and the information was all over the internet long before it reached the mainstream media, even Television.
Local blogger Lorraine Murphy, otherwise known as Raincoaster, was awake that night, and saw the first reports about the explosion coming in on her Twitter feed. She immediately blogged about it, linking to videos, photos, and other blogs. Her blog ratings for that post were very soon #1 on Google.
Lorraine Murphy is a professional blogger here in Vancouver. Her blogs include teenymanolo.com, ayyyy.com (link blogging), The Fearless City project, and, of course, Raincoaster. She is also a social media consultant, and teaches a workshop called Pimp My Blog (details at the end) on how to grow your readership in a meaningful way. She defines meaningful connections as “linking to you, reading you, leaving comments, or recommending you to their friends.”
She shared some of her tips with me, in this, the third of my three-part series on blogging.
1. Be aware of different ways for people to access your blog.
You can physically go to the website and read the blog, you can subscribe to the blog through RSS readers, or by email updates (Feedburner can help you to write the code needed to create this widget for your blog, if you don’t already have it). The more of those options you can make available to people, the more people you can get to read your blog.
Blogrolling is still happening, but it is not as popular as it used to be. Blogrolling is kind of like having a links page on your website—you put your favorite blogs on your blogroll, and hopefully, those to whom you are linking, put you on theirs. “In addition to putting someone on your blogroll, also write a post about it,” is Murphy’s big tip about blogrolling. It gives them an extra boost.
3. Linking to other blogs in your posts
Linking and quoting other blog posts is a great way to increase traffic to your blog. Murphy warns against linking to Wikipedia or corporate websites or BoingBoing. Your link love will go unrequited–they are too big to care too much about linking to you. Linking to other bloggers is going to get the attention of individual bloggers and draw them to your site as they check trackbacks.
4. Commenting on other blogs:
Probably the best way to create a following is to post high-quality, appropriate comments on blogs that you are reading. “Add value or add amusement,” Murphy says. Don’t forget to leave your name and the URL of your blog so that they can follow you back to your blog.
5. Write often, and write well.
“Keep it short,” Murphy says, “just get it out there!” She recommends 100-200 words per blog post, and be sure to include at least one image. “It’s a multi-media platform—use multimedia!” Use keywords, but not too many—Wordpress will only allow 10-12 keywords and categories per post. Write about only one thing in your post. Write at least one blog post per week, three is optimal.
6. Include buttons on your site to connect with social networking
Buttons for Facebook, Digg, stumbleupon, del.icio.us,technorati, feedburner, and fark, right on your website, will make it easier for people who’ve read your post to share it with their network if they really like it. If you have a WordPress or Blogger blog, this feature is built in, but if you are running your own show, installing these buttons could help increase your readership. “It’s good to enable people to follow you around,” says Murphy. But she also reflects that a very small percentage of her readership comes from hits off of Twitter or Facebook.
7. Know your blogging platforms Tumblr is a new blogging platform, similar to WordPress or Blogger. It’s pretty slick, but unlike WordPress or Blogger, it doesn’t allow you to connect with people off of Tumblr. So your audience potential is smaller. The WordPress.com platform is probably the strongest blogging platform available, and is probably the best in terms of Search Engine Optimization.
8. Add your blog URL to your email signature
”You wouldn’t think that it would have that much pull, but it really does,” says Murphy.
Pimp My Blog takes place on Saturday, September 27, 10 am—2 pm, at Tradeworks Training Society, 87 E Pender St. The course costs $150, which includes all materials, including computers. Email firstname.lastname@example.org to register.
Rebecca is a contributing columnist and founder of Titania Productions, a Vancouver Marketing and Public Relations Company.