Last year, I did a job for our local Greater Vancouver Professional Theatre Alliance--publicity for their annual World Theatre Day celebrations. World Theatre Day takes place every year on March 27, and is the brainchild of the International Theatre Institute. It's aim is to: ...promote international exchange of knowledge and practice in theatre arts (drama,… Continue reading Come join the World Theatre Day celebrations!
Author: Rebecca Coleman
Social media. Food. Writer.
2x Vegan Cookbook Author
Using Video to Promote your Show
Rebecca is a contributing columnist and founder of Rebecca Coleman Marketing and Media Relations, a Vancouver PR company. She blogs at artofthebiz.com and twitters under @rebeccacoleman. Over the last few months, I've been doing guest posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need… Continue reading Using Video to Promote your Show
The Art of the Business 11 – What??!? I need another photo shoot?
Last month, I wrote a post on the importance of having a good publicity photo. This month, I talk about the importance of having a good production photo. But, you say, photo shoots are expensive and time-consuming. Can't I get away with just one? Nope, sorry, not gonna do it. Here's why: 1. You need… Continue reading The Art of the Business 11 – What??!? I need another photo shoot?
The Art of the Business Part 10 – The importance of a good publicity photo
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don't have the resources--you have to bring… Continue reading The Art of the Business Part 10 – The importance of a good publicity photo
Spinning off….
Well, it is with excitement, trepidation and a big, deep breath that I make this announcement: I am spinning off my own blog. The Art of the Business, which has, for the past 9 months been incubating on The Next Stage, is launching out on its own over at http://www.artof the biz.com. Once upon a… Continue reading Spinning off….
Dishpig and Mr. Fox: The Final Four Farewell
by guest blogger Rebecca Coleman. Okay, first off, apologies for the liberal use of alliteration. But that stuff has been proven to get people's attention. Except when it pisses them off. Okay! I have good news and bad news. The bad news is, we are losing Greg Landucci to Toronto. For those of you who… Continue reading Dishpig and Mr. Fox: The Final Four Farewell
The Art of the Business 9: Creating Meaningful Blog Connections
On August 10, 2008, in the wee small hours of the morning, a propane station blew up in Toronto. The video and the information was all over the internet long before it reached the mainstream media, even Television. Local blogger Lorraine Murphy, otherwise known as Raincoaster, was awake that night, and saw the first reports… Continue reading The Art of the Business 9: Creating Meaningful Blog Connections
The Art of the Business Part 8: Becoming more Bloggable
Last month I talked about the basics of starting your own blog. In this month’s column, the second of three on blogging, I talk about how to use new media as a way of promoting your art event. If you google Vancouver blog, the number one hit is Miss 604. Rebecca Bolwitt is a born-and-bred-in-Vancouver… Continue reading The Art of the Business Part 8: Becoming more Bloggable
The Brave New World of Marketing in Web 2.0
By guest blogger Rebecca Coleman According to Wikipedia, Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services,… Continue reading The Brave New World of Marketing in Web 2.0
Is there really such a thing as “No publicity is bad publicity”?
By guest blogger Rebecca Coleman Quite a little brou-ha-ha going on these days in T.O. The Summerworks Theatre Festival, which is an independent, juried Arts festival, is causing a big stir. Well, not the festival per se, but a show in it called The Pastor Phelps Project. Here's their media blurb: Pastor Fred Phelps and… Continue reading Is there really such a thing as “No publicity is bad publicity”?
The Art of the Business Part 7: Welcome to the Blogosphere
To listen to the interview in its entirety, click here. (27 minutes) If you are reading this, you already have at least a handshake acquaintance with blogging (given that it’s published on a blog and all). This month, I delve into the basics of blogging, with the help of the authors of Blogging for Dummies,… Continue reading The Art of the Business Part 7: Welcome to the Blogosphere
Facebook is my friend, except…
A couple months ago, I wrote a column on using the social networking tool Facebook to promote your artistic practice. I myself use Facebook quite often to promote plays I am doing publicity for. One of my current clients, Metamorphoses, is no exception. They are a brand-new company, and don't yet have a website, so… Continue reading Facebook is my friend, except…
The Art of the Business Part 6: Managing your Flow…
For a downloadable or streaming audio podcast of this article, click here. A bunch of years ago, when Julia Cameron first published her book The Artist’s Way, I, like most other artists I knew, went out and bought a copy, and started working my way through it. I loved it; I was doing my exercises,… Continue reading The Art of the Business Part 6: Managing your Flow…
The Art of the Business, Part 5: Staking out your Spot on the Web
For a downloadable or streaming audio podcast of this article, click here. Over the last few months, I’ve been exploring, through the column, ways to market yourself in more detail. This month’s column focuses on what is probably the most essential, the most indispensable marketing tool: the website. I’m pretty sure I don’t need to… Continue reading The Art of the Business, Part 5: Staking out your Spot on the Web
The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
For a downloadable or streaming audio podcast of this article, click here. You could not possibly be a bigger holdout than I was with Facebook. I resisted joining for a really long time. I thought “why do I need yet another time-waster when I’m online? I already check my email obsessively, do I need to… Continue reading The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
Simon Ogden 