For a downloadable or streaming audio podcast of this article, click here. This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in contact with your work. It could be a webpage, an e-newsletter, a… Continue reading The Art of the Business, Part 3 – Touchpoints
Author: Rebecca Coleman
Social media. Food. Writer.
2x Vegan Cookbook Author
The Art of the Business, Part 2 – Putting a Value on our Work
For a downloadable or streaming audio podcast of this article, click here. Okay, I know what you’re thinking: this is a column that is supposed to be dedicated to tips and tricks about marketing artists, right? So what the heck is this whole “putting a value on our work” thing? Because, my friend, you have… Continue reading The Art of the Business, Part 2 – Putting a Value on our Work
The Art of the Business – Part I
For a downloadable or streaming audio podcast of this article, click here. As actors, we spend a great deal of our time training to become masters of our art. We go to theatre school, we read all the books on acting, we train with coaches, and we apprentice. At some point a lot of us… Continue reading The Art of the Business – Part I
Simon Ogden 