Last month, I wrote a post on the importance of having a good publicity photo. This month, I talk about the importance of having a good production photo. But, you say, photo shoots are expensive and time-consuming. Can't I get away with just one? Nope, sorry, not gonna do it. Here's why: 1. You need… Continue reading The Art of the Business 11 – What??!? I need another photo shoot?
Category: rebecca coleman
A thorn between two roses
See what happens when you start a blog? I'm sitting a panel at the 2008 Making a Scene Conference today with two delightful Rebeccas; Bollwitt and Coleman, alphabetically. We'll be discussing The New Face of Marketing: Facebook, text and the bloggers' world. apparently. MaS, for anyone who might not know, is our professional theatre community's… Continue reading A thorn between two roses
The Art of the Business Part 10 – The importance of a good publicity photo
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don't have the resources--you have to bring… Continue reading The Art of the Business Part 10 – The importance of a good publicity photo
Spinning off….
Well, it is with excitement, trepidation and a big, deep breath that I make this announcement: I am spinning off my own blog. The Art of the Business, which has, for the past 9 months been incubating on The Next Stage, is launching out on its own over at http://www.artof the biz.com. Once upon a… Continue reading Spinning off….
Dishpig and Mr. Fox: The Final Four Farewell
by guest blogger Rebecca Coleman. Okay, first off, apologies for the liberal use of alliteration. But that stuff has been proven to get people's attention. Except when it pisses them off. Okay! I have good news and bad news. The bad news is, we are losing Greg Landucci to Toronto. For those of you who… Continue reading Dishpig and Mr. Fox: The Final Four Farewell
The Art of the Business Part 8: Becoming more Bloggable
Last month I talked about the basics of starting your own blog. In this month’s column, the second of three on blogging, I talk about how to use new media as a way of promoting your art event. If you google Vancouver blog, the number one hit is Miss 604. Rebecca Bolwitt is a born-and-bred-in-Vancouver… Continue reading The Art of the Business Part 8: Becoming more Bloggable
Is there really such a thing as “No publicity is bad publicity”?
By guest blogger Rebecca Coleman Quite a little brou-ha-ha going on these days in T.O. The Summerworks Theatre Festival, which is an independent, juried Arts festival, is causing a big stir. Well, not the festival per se, but a show in it called The Pastor Phelps Project. Here's their media blurb: Pastor Fred Phelps and… Continue reading Is there really such a thing as “No publicity is bad publicity”?
Facebook is my friend, except…
A couple months ago, I wrote a column on using the social networking tool Facebook to promote your artistic practice. I myself use Facebook quite often to promote plays I am doing publicity for. One of my current clients, Metamorphoses, is no exception. They are a brand-new company, and don't yet have a website, so… Continue reading Facebook is my friend, except…
The Art of the Business, Part 5: Staking out your Spot on the Web
For a downloadable or streaming audio podcast of this article, click here. Over the last few months, I’ve been exploring, through the column, ways to market yourself in more detail. This month’s column focuses on what is probably the most essential, the most indispensable marketing tool: the website. I’m pretty sure I don’t need to… Continue reading The Art of the Business, Part 5: Staking out your Spot on the Web
The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
For a downloadable or streaming audio podcast of this article, click here. You could not possibly be a bigger holdout than I was with Facebook. I resisted joining for a really long time. I thought “why do I need yet another time-waster when I’m online? I already check my email obsessively, do I need to… Continue reading The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
The Art of the Business, Part 3 – Touchpoints
For a downloadable or streaming audio podcast of this article, click here. This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in contact with your work. It could be a webpage, an e-newsletter, a… Continue reading The Art of the Business, Part 3 – Touchpoints
The Art of the Business, Part 2 – Putting a Value on our Work
For a downloadable or streaming audio podcast of this article, click here. Okay, I know what you’re thinking: this is a column that is supposed to be dedicated to tips and tricks about marketing artists, right? So what the heck is this whole “putting a value on our work” thing? Because, my friend, you have… Continue reading The Art of the Business, Part 2 – Putting a Value on our Work
New Feature Alert!
I used to walk around saying that we have to start devoting a full 50% of our efforts into the business side of our productions if we ever hope to reach our goal of a sustainable popular theatre. I no longer believe that to be true. I now think that number is closer to 90%.… Continue reading New Feature Alert!
The Art of the Business – Part I
For a downloadable or streaming audio podcast of this article, click here. As actors, we spend a great deal of our time training to become masters of our art. We go to theatre school, we read all the books on acting, we train with coaches, and we apprentice. At some point a lot of us… Continue reading The Art of the Business – Part I
This One Goes to Eleven: Rebecca Coleman
And of course, no one expects the Spanish Inquisition! Put her in the comfy chair! 1.) In one word, describe your present condition: Buzzing. 2.) With no restrictions, describe the present condition of the Vancouver theatre scene. It feels very hierarchical to me. There is the nobility, the upper class, if you like, I’m talking… Continue reading This One Goes to Eleven: Rebecca Coleman
Simon Ogden 