Rebecca is a contributing columnist and founder of Rebecca Coleman Marketing and Media Relations, a Vancouver PR company. She blogs at artofthebiz.com and twitters under @rebeccacoleman. Over the last few months, I've been doing guest posts on the topic of visuals to accompany your publicity campaign. We talked about the two photo shoots you need… Continue reading Using Video to Promote your Show
Category: The Art of the Business
A thorn between two roses
See what happens when you start a blog? I'm sitting a panel at the 2008 Making a Scene Conference today with two delightful Rebeccas; Bollwitt and Coleman, alphabetically. We'll be discussing The New Face of Marketing: Facebook, text and the bloggers' world. apparently. MaS, for anyone who might not know, is our professional theatre community's… Continue reading A thorn between two roses
The Art of the Business Part 10 – The importance of a good publicity photo
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don't have the resources--you have to bring… Continue reading The Art of the Business Part 10 – The importance of a good publicity photo
Spinning off….
Well, it is with excitement, trepidation and a big, deep breath that I make this announcement: I am spinning off my own blog. The Art of the Business, which has, for the past 9 months been incubating on The Next Stage, is launching out on its own over at http://www.artof the biz.com. Once upon a… Continue reading Spinning off….
The Art of the Business, Part 5: Staking out your Spot on the Web
For a downloadable or streaming audio podcast of this article, click here. Over the last few months, I’ve been exploring, through the column, ways to market yourself in more detail. This month’s column focuses on what is probably the most essential, the most indispensable marketing tool: the website. I’m pretty sure I don’t need to… Continue reading The Art of the Business, Part 5: Staking out your Spot on the Web
The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
For a downloadable or streaming audio podcast of this article, click here. You could not possibly be a bigger holdout than I was with Facebook. I resisted joining for a really long time. I thought “why do I need yet another time-waster when I’m online? I already check my email obsessively, do I need to… Continue reading The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
The Art of the Business, Part 3 – Touchpoints
For a downloadable or streaming audio podcast of this article, click here. This month’s Art of the Business deals with a term you may or may not have heard before: touchpoints. A touchpoint is any way that your consumer, or end-user, comes in contact with your work. It could be a webpage, an e-newsletter, a… Continue reading The Art of the Business, Part 3 – Touchpoints
The Art of the Business, Part 2 – Putting a Value on our Work
For a downloadable or streaming audio podcast of this article, click here. Okay, I know what you’re thinking: this is a column that is supposed to be dedicated to tips and tricks about marketing artists, right? So what the heck is this whole “putting a value on our work” thing? Because, my friend, you have… Continue reading The Art of the Business, Part 2 – Putting a Value on our Work
New Feature Alert!
I used to walk around saying that we have to start devoting a full 50% of our efforts into the business side of our productions if we ever hope to reach our goal of a sustainable popular theatre. I no longer believe that to be true. I now think that number is closer to 90%.… Continue reading New Feature Alert!
The Art of the Business – Part I
For a downloadable or streaming audio podcast of this article, click here. As actors, we spend a great deal of our time training to become masters of our art. We go to theatre school, we read all the books on acting, we train with coaches, and we apprentice. At some point a lot of us… Continue reading The Art of the Business – Part I
Simon Ogden 