Ian Mackenzie is the marketing director of Toronto's Praxis Theatre, and has been a trailblazer in the theatre corner of the blogoshpere for over 2 years at the Praxis blog Theatre is Territory.
Category: Theatre is Territory
Today’s post will be hosted from Toronto
During a visit to China this past Summer I managed to fill a bunch of otherwise-blank space here on TNS through the generosity of a bunch of very smart and agreeable guest bloggers. Among their number was Ian Mackenzie, the in-house marketer for Toronto's Praxis Theatre, and long-time author of the Canadian super-blog; Theatre is… Continue reading Today’s post will be hosted from Toronto
Selling at the fringes
A new approach to theatre marketing from a Canadian sellout By guest blogger Ian Mackenzie I cringe when I hear theatre people say the word “marketing.” It’s like when you hear your grandma say “Facebook” – you know she’s heard of it, but you can be damn sure she’s got no idea how to use it. I… Continue reading Selling at the fringes
Highlights from today’s Canadian theatrosphere
Hot day on the Great White North theatre blog tundra today (it's...alive!), a day worthy of a round-up. Check out these great posts: Pitch-hitting blogger Evan Webber over at Chris Dupuis' Time and Space sums up his TO Fringe experience. Heading into the festival with a mission to determine the answer to the question "what… Continue reading Highlights from today’s Canadian theatrosphere
Praxis Service Announcement
Dear Gentle Reader: We'd like to take this opportunity to thank you for taking the time to stop by and visit the site. Readership has been steadily increasing for the last little while, and the number of you that are checking us out regularly is both humbling and exciting. We are most appreciative and would… Continue reading Praxis Service Announcement
The Value of Theatre, Summarized
Yesterday's theatrenet roundtable on the value of theatre was the best and most vigorous use of this form of discussion that I've seen yet. Well done, Slay, and thanks. We should be doing this once a month. Maybe take turns throwing out the month's topic? For those of you who missed it or are new… Continue reading The Value of Theatre, Summarized
…any questions?
"The revolution in theatre needs to happen at the business end of the stick: an army of Arts Admin rebels so furious with the injustice of the current creaking theatre apparatus that they lead the march to a new model. A model that empowers artists to ask the kinds of questions we need artists to… Continue reading …any questions?
This One Goes to Eleven: Ian MacKenzie
Welcome to the inaugural edition of a continuing series on The Next Stage. When I started this blog back in March my intention was to offer a glimpse behind the curtain of a neophyte theatre company mounting its first production, a chronicle of our formative period to hopefully drum up some interest and inspire conversation… Continue reading This One Goes to Eleven: Ian MacKenzie
Simon Ogden 