Hey Vancouver Fringe performers! Throw us your best pitch!

Selling your show at the Fringe is tough. It's a buyer's market, and the competition is relentless. And the little blurb and photo in the Fringe guide...how much can it possibly communicate about your play? If only you could connect with your potential audience directly, just grab their attention for one minute to tell them… Continue reading Hey Vancouver Fringe performers! Throw us your best pitch!

The Brave New World of Marketing in Web 2.0

By guest blogger Rebecca Coleman According to Wikipedia, Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services,… Continue reading The Brave New World of Marketing in Web 2.0

Selling at the fringes

A new approach to theatre marketing from a Canadian sellout By guest blogger Ian Mackenzie I cringe when I hear theatre people say the word “marketing.” It’s like when you hear your grandma say “Facebook” – you know she’s heard of it, but you can be damn sure she’s got no idea how to use it. I… Continue reading Selling at the fringes