With the Fringe impending and a lot of you participants checking in here at The Next Stage for marketing ops and updates, I thought I’d point you to a great article about theatre festivaling on Ken Davenport‘s Producer’s Perspective blog (mandatory reading for theatre producers, if you’re not already hip). A quick cut…
Festivals are like buffets. All the shows are lined up next to each other. The quiche is next to the corn which is next to the strawberry Jello with the marshmallows.
Your job as a Producer in a festival is to make your show seem like a waiter-served entrée that costs a lot more than the flat rate, all you can eat, warming tray heated, slightly stale, other options.
Interesting! I like it. :-) And I agree.