Here’s a fun example of theatre getting some use out of blog marketing. The touring production of the multi-Tony winning and “form-breaking” musical Spring Awakening has started an on-line road diary, with random cast posts, behind-the-scenes video clips, photos from their flickr photostream and interviews with fans. Pretty cool and generous, and a great way for both fans and aspiring theatre artists to see what life is like out on the road. The greatest thing about it, however, is that it’s totally free. Smart stuff, guys.
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Simon Ogden 