The most awesome marketing metaphor ever

Direct from the incomparable Seth Godin…

From Seth’s post:

My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a movement.

Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s.

From here on in it’s all about starting to dance and then high-fiving guy #3, as far as I’m concerned.

1 Comment

  1. Just catching up on my blog reading…that was priceless! I was seriously suffering from post-hoilday blues until I watched that video. Most awesome marketing metaphor indeed!

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