Direct from the incomparable Seth Godin…
From Seth’s post:
My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a movement.
Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.
We need more guy #3s.
From here on in it’s all about starting to dance and then high-fiving guy #3, as far as I’m concerned.
Simon Ogden 
Just catching up on my blog reading…that was priceless! I was seriously suffering from post-hoilday blues until I watched that video. Most awesome marketing metaphor indeed!