Guest Post by Michael Wheeler of Toronto’s Praxis Theatre – first in a series…
Simon Ogden and I are thoroughly 21st Century collaborators: I have directed one of Simon’s plays (twice), submitted another of his plays to SummerWorks (unsuccessfully), and we run parallel blogs in Toronto and Vancouver that have collaborated from early in their inception.
Simon and I have never met each other.
When Michael Rubenfeld asked me to write something for Works about “the internet, blogs and everything that’s going on in Canadian theatre” I was psyched, but immediately had misgivings: Why would a printed static document that contained my thoughts and observations be a good way to explore something that people are so interested in because of its ability to be dynamic, interactive and immediate? The solution comes in the form of a new collaboration between two people who have never met each other.
We’re going to have a conversation and we don’t know exactly where it’s going to go. The comments on this post will become a post on Praxis Theatre and the comments on that post will become a post on The Next Stage. In general we’re going to talk about what we’ve seen so far in the Canadian theatrosphere, where we think it’s going to go, and probably most importantly, what people haven’t figured out it can do. We’d like our readers to chime in too if you feel so inspired. Just be aware we reserve the right to print (or not print) your comments in the real world version of this online experiment in stocktaking.
Enough with the preamble!
This week in Toronto, NOW Magazine published its decade in review. Here’s what Jon Kaplan and Glenn Sumi had to say about performing arts and the interweb:
“While the digital revolution hasn’t changed theatre much – sure, we can buy tickets online – it’s revolutionized comedy. Brampton’s Russell Peters increased his fan base exponentially thanks largely to social media sites, eventually becoming the first comic ever to sell out the Air Canada Centre. Today’s comics need a viral YouTube video.”
What do you think? Have comics harnessed web technologies better than theatre artists? Is the fact that I am using “theatre artist” to describe ourselves part of the problem? Even if comics have used it better, I don’t agree that being able to buy tickets online is the only effect social media has had on theatre.
As blogs, Facebook, Twitter and other social media gain popularity they’re giving emerging artists a louder voice in terms of promoting both their work and the ideas that they represent. A $3000 publicist is not THE ONLY way to get your message out anymore. People often mistakenly refer to this as “free” marketing, which rests on the assumption that your own time is worth nothing, but it is certainly a new opportunity.
The other thing I think it has done is increase the sense of community that revolves around these tools. It’s easier to feel more of a part of things now: I can go to Daniel MacIvor’s website and see what he’s up to, I can go to the Event Page for a play I’m going to and see who else is going, I can debate the merits of Stephen Harper’s piano playing performance on the Tarragon Theatre Facebook Fan Page, and in general I can put more faces and personalities to names. The notorious “impossible to break into unless you went to NTS” inclusive theatre scene seems to be breaking down in the wake of all this unregulated interactivity
Over to you S.O.
(I have no idea if anyone ever calls you that.)