See what happens when you start a blog? I'm sitting a panel at the 2008 Making a Scene Conference today with two delightful Rebeccas; Bollwitt and Coleman, alphabetically. We'll be discussing The New Face of Marketing: Facebook, text and the bloggers' world. apparently. MaS, for anyone who might not know, is our professional theatre community's… Continue reading A thorn between two roses
Category: arts marketing
Show time
I should be sleeping right now. I have to get up soon and put together some cocktails and canapes for the grand opening of our very first original full-length work of theatrical experience tomorrow. That, and about 300 other tasks before we welcome the city into our microcosm of itself. We've written a play about… Continue reading Show time
A check in the ‘pro’ column for the effectiveness of web marketing…
Got this in the inbox today. Go ahead, click it, it's real.
New on the V-list: Stuff Happens
Click here for full details on this production
Something I don’t do often enough…
...quoting Adam Thurman. Here's some now, in what seems to me to be a direct address to my train of thought lately. Let's say that you decide right now that you want to make a living wage for your art. Please understand that when you make that decision you have crossed a line . .… Continue reading Something I don’t do often enough…
The Art of the Business Part 10 – The importance of a good publicity photo
If you are producing a play, you know you need them. Gone are the days of putting the word out about a photo call, and having a bunch of photographers and TV cameras show up to get a shot to accompany a story or review. Those guys just don't have the resources--you have to bring… Continue reading The Art of the Business Part 10 – The importance of a good publicity photo
Selling at the fringes
A new approach to theatre marketing from a Canadian sellout By guest blogger Ian Mackenzie I cringe when I hear theatre people say the word “marketing.” It’s like when you hear your grandma say “Facebook” – you know she’s heard of it, but you can be damn sure she’s got no idea how to use it. I… Continue reading Selling at the fringes
The Art of the Business Part 7: Welcome to the Blogosphere
To listen to the interview in its entirety, click here. (27 minutes) If you are reading this, you already have at least a handshake acquaintance with blogging (given that it’s published on a blog and all). This month, I delve into the basics of blogging, with the help of the authors of Blogging for Dummies,… Continue reading The Art of the Business Part 7: Welcome to the Blogosphere
Towards a sticky theatre
I got myself into a spirited debate the other day. Nadine is an ensemble member in my company who works with us here in Vancouver but actually lives in New York, and she's great to debate with because she has an East Coast defiance and a stubborness that rivals my own, so she can toss… Continue reading Towards a sticky theatre
The Art of the Business Part 6: Managing your Flow…
For a downloadable or streaming audio podcast of this article, click here. A bunch of years ago, when Julia Cameron first published her book The Artist’s Way, I, like most other artists I knew, went out and bought a copy, and started working my way through it. I loved it; I was doing my exercises,… Continue reading The Art of the Business Part 6: Managing your Flow…
Your City and You: When Ambitions Collide
What influence does your city have on you as an artist? And I'm not talking about the personal components that make up your particular chunk of the city; your friends and teachers and peers and whatnot, I mean the city as a unique entity, with a personality and a look and ambitions all its own,… Continue reading Your City and You: When Ambitions Collide
Fringe Marketing
With Mag North behind us, our festival thoughts turn towards the country's un-juried festival circuit: the Fringe is on its way. We'll be taking a look at Canada's other Fringes in anticipation of our own on in September, and looking for some advance on shows to watch out for. The Montreal Fringe is in full… Continue reading Fringe Marketing
The Punks of the Industry
Resolved: In the interest of its proliferation and popularization, Canadian theatre needs more creative marketing solutions. Magnetic North kicks off its Industry Series tomorrow at 1 pm with a keynote address delivered by - wait for it - a real, live marketer! Richard Laermer is CEO of the New York marketing firm RLM PR and… Continue reading The Punks of the Industry
Vancouver Prepares to Host Magnetic North
There is now but one short month between us and the resonating thud of the 2008 Magnetic North Theatre Festival landing in our backyard. It's time to clear the decks and start preparing, so we're going to be making a lot of fuss about it here at The Next Stage. This is such a cool… Continue reading Vancouver Prepares to Host Magnetic North
The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
For a downloadable or streaming audio podcast of this article, click here. You could not possibly be a bigger holdout than I was with Facebook. I resisted joining for a really long time. I thought “why do I need yet another time-waster when I’m online? I already check my email obsessively, do I need to… Continue reading The Art of the Business, Part 4 – Repeat After Me: “Facebook is my Friend”
Simon Ogden 