Further to yesterday's post on us indie theatrists making full use of the publicity resources available to us (on which I was quite rightly called out for my chastising tone, but honestly, I just get frustrated with the state of the union sometimes. And I'm one of the soft-spoken bloggers on the theatroshpere.), comes this… Continue reading New listing service alert!
Category: theatre marketing
On listing with VancouverPlays.com
Dear Vancouver theatre companies with upcoming productions: Being a regular independent theatre-goer, I was just skimming the coming soon section of Jerry Wasserman's essential theatre guide on VancouverPlays.com, and I'd like to make an observation that I hope may be of some benefit to those of you who are wisely choosing to use this service.… Continue reading On listing with VancouverPlays.com
Hey Fringers, where’s the party at?
I have a Fringe question. I've just spent the weekend rolling around Granville Island - the epicentre of our Fringe - and I'm struck by the distinct absence of any kind of carnival atmosphere down there, of any indication of 'fest' from this festival. Yes, there's a few performers doing the traditional line-up flyer-and-pitch, some… Continue reading Hey Fringers, where’s the party at?
Talkin’ about talkin’ about a revolution
Well Vancouver, here we go again. There are now three days left until the opening night of Fringe '08, so it's time to start wading through this year's line-up to see what jumps out. I gotta level with you, this is an annual prospect that I absolutely dread. It's a mystifying process to me, not… Continue reading Talkin’ about talkin’ about a revolution
Run your Fringe ad here
An open note to all Van Fringe companies: I've recieved some press releases from a couple of proactive crews already, which is fantastic. Thanks for thinking of us. Just so you all know, I would be more than happy to run your Fringe ad here for free, just send over a web-friendly card and we'll… Continue reading Run your Fringe ad here
The Brave New World of Marketing in Web 2.0
By guest blogger Rebecca Coleman According to Wikipedia, Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services,… Continue reading The Brave New World of Marketing in Web 2.0
Selling at the fringes
A new approach to theatre marketing from a Canadian sellout By guest blogger Ian Mackenzie I cringe when I hear theatre people say the word “marketing.” It’s like when you hear your grandma say “Facebook” – you know she’s heard of it, but you can be damn sure she’s got no idea how to use it. I… Continue reading Selling at the fringes
Well, that was fun. What’s next?
And so the (finally) sunny West Coast bids a fond adieu to Mag North (or 'Canada's National Festival of Contemporary Canadian Theatre in English' for long. Canafestconcanatheng? Seriously guys, nothing snappier jumps to mind?). Traditionally with me the close of a run portends a short bout of postpartum, so I suppose I'll be dealing with… Continue reading Well, that was fun. What’s next?
Advertise Your Fundraiser Here!
A quick note about Karma...when your company's fundraiser rolls around, it's a good idea to have a few drop-ins of your own under your belt. Ten bucks in the coffers here and there around town goes a long way. So, in the interests of keeping your Karma Meter juiced, we'll gladly post upcoming Vancouver theatre… Continue reading Advertise Your Fundraiser Here!
Simon Ogden 