Being a regular independent theatre-goer, I was just skimming the coming soon section of Jerry Wasserman’s essential theatre guide on VancouverPlays.com, and I’d like to make an observation that I hope may be of some benefit to those of you who are wisely choosing to use this service.
Of the 21 impending indie productions listed in this section, 7 of you have made the choice to pay the (comparatively) modest price to expand your listing into a preview page, which has provided me with story details, cast and crew names, web-site links, ticketing information and promotional photos. The rest of you have chosen to only take advantage of the free offer of listing only the production and company name, the location and date of the run.
I’m sorry to say that I know nothing about you or your plays, and after reading the bare-bones production details provided on the site I feel no more enlightened, so based on the amount of information I now have I find myself with zero incentive to clear time in my rather busy schedule to see what it is you’re offering.
I did, however, click on the preview for Exit Commander Kitty (among others) and the description offered therein has intrigued me enough that I’m going to make the time to see this play.
I do not presume to tell you how to run your company, or your marketing plan. I merely offer this post as insight into the experience of a potential audience member, and one of thousands that regularly visit Jerry’s site.
I sincerely hope it is of some benefit to you.