One of my greatest new discoveries out here hacking through the tangled jungle of the theatreweb is a blog by Adam Thurman called Mission Paradox, a site devoted entirely to arts marketing and publicity. It is essential reading for all of us, with a pragmatic yet completely artistic take on the business side of the business. Mr. Thurman has introduced a new feature on the blog called Share Some Good Ideas which is, in a word, brilliant. It’s an open forum to accumulate a grab bag of indie theatre fundraising and marketing ideas. Please hop on over and contribute any good ideas you might have had or used towards promoting your company. It sounds like the beginning of a book that I would like to have on my desk.
Simon Ogden 