Further to the post the other day on his question “what have you done to save theatre today”, Travis from Midnight Honesty at Noon dropped this link in the comments, please give it a read. (Great man, that Travis Bedard, and if you’re not reading MH@N you should be.) It’s a letter sent to Mike Daisey detailing how he not only runs a profitable regional theatre, but how his company is focused on turning the next generations into theatre-goers. Now that’s proactivity. Now that’s smart.
In truth, it’s probably too late to convert a significant number of uninitiated post-college urbanites into rabid theatre fans demanding more and higher quality theatre. We’re battling preconceptions based on lack of exposure to anything other than past community theatre renditions of Oklahoma! and grandiose versions of Shakespeare foisted on us in high school. The future of the independent theatre may lie in the hands of the next gen if, if, they can be exposed to some kick-ass productions that are actually about them and their time and their place, and the things that they care about (whatever that is), there’s a fighting chance that theatre could be re-branded as more than something to do to train for a fantasy Hollywood career. It just may be seriously cool again.