For the uninitiated, Atomic Vaudeville is a Victoria institution, putting on monthly plays consisting of “short-form mélange of theatre, music, song, dance, puppetry and sketch”. Co-creators Britt Small (read her Next Stage interview here) and Jacob Richmond have carved out a rabidly popular entertainment alternative in their home town, and this weekend they're bringing it… Continue reading Atomic Vaudeville in Vancouver for this weekend only!
Category: arts marketing
“This guy is going to be a star”
Checked out Zee Zee Theatre's Nelly Boy at the PAL tonight in Coal Harbour. Local Playwright Dave Deveau's new play discussing the marginalization of non-specific gender identity, it's an intimate and language-driven work that spotlights the work of an actor about whom Colin Thomas writes in the opening line of his review: Remember the name… Continue reading “This guy is going to be a star”
Conversations with the cast – Part 2
Ladies and gentlemen: Blaine Nosworthy, cast member of Muzzle of Bees from the upcoming Gift of Screws... Click here for more behind-the-scenes footage from the production, and to buy tickets...
Couldn’t say it better myself
The problem with being a producer marketing a show is the feeling that everyone is kind of putting up with your patter. Like there's a certain "of course you're going to tell me it's good, that's your job" chorus playing behind the constant sales pitch of our social marketing efforts. Hopefully we're good enough and… Continue reading Couldn’t say it better myself
Theatre party alert!
Unidentified Human Remains and the True Nature of Love Fundraiser A Killer of A Good Time Day: Wednesday August 19th, 2009, 7pm Location: Roxy Burger, 910 Granville Street, Vancouver, BC Tickets are $10 which includes 1 free drink (approx value of $5) plus if you hold onto the hard copy of your ticket and show… Continue reading Theatre party alert!
Kick-starting your Social Marketing program
A year and a half ago I met a firecracker of a theatre publicist. Her name was Rebecca Coleman. Still is, actually. She was, at the time, busy making a name for herself in the independent arts scene here in Vancouver. A trained actor, a theatre geek, and a single mom, she was springboarding off… Continue reading Kick-starting your Social Marketing program
A how not-to guide to publicity photos
I stumbled across this little gem of a blog yesterday, and put out a twitter link to it that instantly became my most wide-spread Re-tweet to date. It's an aggregation of the very worst in theatre production stills culled from the wilds of the internets, and manages to be heart-wrenchingly sad and murderously funny all… Continue reading A how not-to guide to publicity photos
The most awesome marketing metaphor ever
Direct from the incomparable Seth Godin... From Seth's post: My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement. Initiators are rare indeed,… Continue reading The most awesome marketing metaphor ever
Well dear, your father and I met at a play…
Pi Theatre has announced a lovely little promotional night: they have designated the Friday, May 8 performance of John and Beatrice as a Singles Night. Utilizing the cozy lounge and outdoor terrace of the PAL theatre in Coal Harbour, they're hosting a post-show Mixer for all guests should they choose to hand out and mix.… Continue reading Well dear, your father and I met at a play…
One more chance to catch Ashes
I had a load of people asking me if and when they could get another chance to see Bill Marchant's recent play Ashes after I flipped my lid for it on World Theatre Day. There's one more chance to catch this roundly excellent production this coming Friday, May 1 at the Metro Theatre: 1370 Marine… Continue reading One more chance to catch Ashes
My very own marketing Simonar…er, Seminar. Wanna come?
This is an important section of history for the Independent Arts. Something amazing is happening right now, a consciousness shift into a new way of how we deliver our work and our message to our audience. It's about what we have to do now to sell ourselves, and get our art distributed. It's an amazing… Continue reading My very own marketing Simonar…er, Seminar. Wanna come?
Creative marketing watch – Merch edition
My name is Simon. I'm a huge theatre nerd. If I establish a relationship with a company, or a band, or a festival, I'd pay money to show it. There are a lot of people just like me. I've got a relationship with these guys solely through our social media connections, where they continue to… Continue reading Creative marketing watch – Merch edition
Creative marketing watch – web edition
Image courtesty of Nick Keenan Artketing Inc. When it comes to getting the brand and the message out to the people, there is no industry that has such a perfect inversely proportional equation of cash<creativity as the Independent Stage. How can we plug this equation into our marketing operations to tip this see-saw back the… Continue reading Creative marketing watch – web edition
Game day! 2 tickets to ‘Ashes’ up for grabs!
Buzz is quickly building around the premiere of beloved local playwright Bill Marchant's new play Ashes, playing at the Firehall, and to keep it buzzing the producing team has made available a pair of tickets to give away to one lucky The Next Stage reader! Ready for it? Here we go... To claim your prize,… Continue reading Game day! 2 tickets to ‘Ashes’ up for grabs!
The 3 biggest mistakes we make in our marketing…
...according to Jim McCarthy, CEO and co-founder of the US discount ticket seller site Goldstar. This is excerpted from his interview on the excellent and wickedly titled performing arts marketing and publicity blog Life's a Pitch out of New York... In your opinion, what are the three biggest mistakes performing arts organizations make in marketing… Continue reading The 3 biggest mistakes we make in our marketing…
Simon Ogden 